I truly strive to take the fear out of anything related to your beauty.
It can be so overwhelming to choose colors you enjoy, learn techniques and commite to self care.
That is why everything at Lorde, the approach and techniques I have come up with, the hand selected brands I house, are simplified, streamlined, and effective.
I spent years searching, trying and using natural cosmetics. The reason is that I knew what goes into my body and yours matters. Our skin is the largest organ we have. It is porous, will absorb things, for better or for worse.
I realized at this point in the game, there is no reason or need to compormise our health or our ideals for vanity.
Now lets talk about reading labels.
I remember as a kid being fascinated with ingredient labels on food.
My mother was a dietitian, and I learned so much about how foods can fuel you positively, and also how they can harm you when choosing the wrong ones, or those that are processed.
My obsession with ingredients continues throughout my whole life. To understand the why, how and what is really is in each ingredient is very serious and important for my health and yours.
It is amazing to me that my ingredient reading and love for healthy foods have come full circle to the ingredients that I put on my face and yours!
Pure plants and pure foods fuel, progress, out preform the competition, and nourish.
In the sea of green beauty, clean beauty, natural beauty, it can be extremely confusing to what really is clean.
Companies invest heavily in marketing, highlighting certain ingredients, stating they are vegan, paraben free, cruelty free, natural, no sulphates....
The market is saturated and rampant with companies stating these claims and they still including many harmful and dirty ingredients within them.
They can do this, because cosmetics are not regulated nearly as much as they should in the U.S.
the FD & C (Food Drug and Cosmetic Act) and FPLA (are what regulate cosmetic labeling). The regulations came to fruition in 1938, and really, have not had that much movement, if you think about all the advances in cosmetics to date. The last update was in 1976, to include medical devices. The last amendment and tweak was in 2007. A little archaic, indeed.
The FDA allows these toxic ingredients listed below because they claim that there is not enough proven research, and the toxins allowed by them are low levels, with warnings.
Hmmm. I wonder how many people need to become sick, have reactions or worse for there to be enough "proven" research.
Thankfully, there are voluntary parameter programs that companies can opt into, to hold themselves to a higher standar, but so many do not.
A win just happened this past July. Microbeads were just banned in the U.S.!
However, microbeads in cosmetics are not banned until July 2018, and over the counter drugs containing microbeads will not be banned until July 2019. Microbeads have been clogging our waterways, and straight up, are plastic.
Microbeads are solid plastic particles less than 5mm in size and are intended to be used to exfoliate or cleanse. Some marine life even mistake these plastic beads for food. Recent US research stated that an estimated 8 trillion microbeads enter US aquatic habitats each day. These researchers listed at pubs.acs.org say banning microbeads is one of the best ways to protect water quality, wildlife and other resources.
This is where the term "greenwashing" comes into play.
Forbes just came out with an article about greenwashing yesterday.
Showing that natural ingredients are used in products and are included, is completely different then having the products be truly only natural and clean for not just us, but the environment.
I thought it would be helpful to go through and breakdown why I do not include or allow certain ingredients at Lorde.
I realize through my own research, how long it takes to sift through what all of these ingredients really mean.
One of my favorite sites to uncover and understand ingredients and clean beauty is at this link:
I have done a lot of research, and will continue to do so. Here is my simplified reference of ingredients to understand more and be empowered with.
Once you read these, you will understand why I never will house anything under Lorde that contains these.
So let's dive into the dirty!
PEGS: Also known as polyethylene glycol are petroleum-based compounds that function as surfactants, cleansing agents, emulsifiers, skin conditioners, and humectants.These can lead to several cancers. PEGS used on broken skin can cause irritation and systemic toxicity. PEGS also are penetraton enhancers, and allow ingredients, good or bad to absorb faster. In the International Journal of Toxicology, impurities found in various PEG compounds include ethyline oxide, 1,4-dioxane; polycyclic aromatic compounds; and heavy metals such as lead, iron, cobalt, nickel, cadmium, and arsenic.
Parabens: This seems to be an ingredient commonly excluded in most cosmetics. Here are the many names of parabens: butylparaben, methylparaben, propylparaben, and alkyl parahydroxy benzoates. But here is why. Parabens, a preservative, are endocrine disruptors. Parabens mimic the activity of the hormone estrogen in the body's cells that interfere with the actual production of that hormone. Parabens can lead to multiple cancers, infertility, and can negatively effect fetal developemet.
Pthalates: Phthalates and DEHP are a family of industrial chemicals used to soften PVC plastic and are used as solvents in cosmetics, fragrance, household cleansers, and other consumer products. Phthalates can damage the liver, kidneys, lungs, and reproductive system.
BHTS: BHT, butyl hydroxytoluene is a fat soluble synthetic compound which is used to preserve foods and cosmetics to slow down the rate of ingredient changes in taste or color. BHT can cause inflammation, has been linked to cancer, allergies, biochemical changes, endocrine disruption, neurotoxicity, and developmental toxicity in fetal cells.
Sulphates: Sodium Laureth Sulphates and Sodium Laureth Sulphates, are compounds produced from petroleum and plant sources. It creates a lather. The main concern is that petroleum is associated with climate change, pollution, and greenhouse gases. It is also an irritant to eyes, skin, lungs, especially with long term use.
Dimethicone: Dimethicone is a silicone polymer, also known as polydimethylsiloxane or PDMS. It is hugely popular in many cosmetics because it gives an instant appearance of filling lines, smoothing, because it is a silicone, and makes a barrier layer over the skin, making you think you are moisturized. Dimethicone can cause breakouts. Since it traps in moisture, it also traps in bacteria, skin oils, sebum and other impurites. So, if you are prone to acne, you may see an increase of breakouts.
Prolonged exposure to dimethicone can increase skin irritation and creates a dependancy on the product. Just like petroleum jelly, dimethicone can actually dry your skin out the more you use it because it interferes with the natural hydrating process.
It can harm the environment. It is non-biodegradable, therefore it is a pollutant. it covers the skin. So that means that your are missing out on true moisturizing. It also interferes with sweating, temperature regulating, sloughing off dead skin cells. can, over time cause dryness, irritation and allergic reactions.
Talc: Talc is a mineral produced by the mining of talc rocks and then processed by crushing, drying and milling. Processing eliminates a number of trace minerals from talc, but does not separate minute fibers which may be similar to asbestos. It has been linked to lung and ovarian cancer.
Mineral Oil: Mineral Oil, liquid petroleum, or parrafin oil is a derived from petroleum. It is an emollient that is used widely because if it's smoothing texture and creates a barrier feel. Mineral oil cannot absorb into the skin, so it sits on top. It can clog pores. It can damage the skin barrier and increase water loss by blocking the ability to absorb moisture.
Nano Particles: Nano Particles are microscopic particles. When nanotechnology is used in cosmetics, it makes nano particle ingredients to provide better UV protection, deeper skin penetration, long-lasting effects or more intense color or finish. Nanoparticles can be toxic to humans and the environment, can produce free radicals which can alter DNA and when absorbed in the body, accumulate in tissues and can cause damage. Nano particles can also be absorbed into the bloodstream, or can be a lung irritant.
Petrochemicals: Petrochemicals are a chemical obtained from petroleum and natural gas. Common names are propylene, ethylene, butadiene, benzene, or xylene. Petrochemicals can cause cancer, cause irritation, sensitize skin, cause dryness, and clog pores.
Toulene: Toulene is a clear liquid that occurs naturally in petroleum. It is used as a solvent for gasoline, paint thinner, dyes, fingernail polish, anti freeze,and more. Inhaling toulene can cause unconsiousness, dizziness, light headaches, fatigue, coughing, hearing and color vision loss. It has been linked to depression, skin rashes and irritation, skin dryness, permanant brain damage, and can increase risks to fetus'. It is an air and water pollutant.
Formaldehyde: Formaldehyde, also known as methanal, is an organic compound which naturally occurs. It is commonly found in gas, wood products, paints, fabrics, cosmetics. It is a known carcinogen and is toxic. It can cause respiratory problems, chest pain, skin rashes and irritation, and headaches.
1,4 Dioxane: 1,4-Dioxane is a heterocyclic organic compound ether. It is a colorless liquid used as a solvent. It is a known carcinogen linked to organ toxicity, can cause cancer or birth defects. Look for ceteareth and oleth.Those are the sneaky ones.
Triclosan: Triclosan is a synthetic chemical with antimicrobial properties which destroy bacteria and fungi. Triclosan also has another name, Microban, and has been found in garden hoses, cutting boards, toothpaste, personal care products, kitchenware, soaps, toys, and even workout clothing. Triclosan is a known endocrine disruptor, hormone disruptor, weakens the immune system, can lead to allergies such as eczema, and asthma in children, contributes to uncontrolled cell growth, and effects developmental and reproduction in our bodies. and is a suspected carcinogen. It has also effected water life negatively, as it is washed down the drains.
Petrolatum: Petrolatum is a byproduct of petroleum refining. another name for petroleum jelly. It is derived from petroleum, and is used as a moisturizing agent. When it is properly refined, it doesn't cause any health concerns. Unfortunately, it is often not fully refined in the US, which means it can be contaminated with toxic chemicals called polycyclic aromatic hydrocarbons (PAHs). There is no way to confirm proper refinement unless a complete refining history is shown. Cancer and carcinogens are the main health concerns.
Synthetic Fragrance: Some companies disclose ingredients of fragrance but many do not. Fragrance has been approved by the FDA to not disclose the ingredients of what that word intails. The word "fragrance" listed in ingredients usually contains at least 14 chemicals that are not listed, with phthlates being one of the main ingredients not listed in over 75% of known fragrances, as stated by the EWG. Chemicals that are linked to hormone disruption. Fragrance is a known allergen, immune system toxicant, skin, eye and lung irritant, can trigger migraines.
Synthetic Colors: Synthetic colors are derived from coal tar, petrochemicals and benzidine, known carcinogens. Synthetic Colors have been linked to cancers, mutations, allergies, male sterility, anxiety, migraines, and aggravate or contribute to ADHD. The FDA has approved seven colors to remain. Europe has banned them all.
Microbeads: Microbeads are solid plastic particles less than 5mm in size and are intended to be used to exfoliate or cleanse. Some marine life even mistake these plastic beads for food. Recent US research stated that an estimated 8 trillion microbeads enter US aquatic habitats each day. These researchers listed at pubs.acs.org say banning microbeads is one of the best ways to protect water quality, wildlife and other resources.