Lorde Beauty and Cosmetics

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Lazy Perfection

Rachel Williams

Can we talk about how tiresome it can get, figuring out the right brushes to use? When, where and why??

Often times resorting to throwing them down, flustered and angrily blending our makeup with a weird sponge that should be tossed, and wiping makeup on with the fingers. Why does this happen? 

Well, it’s about having the right arsenal of tools. Brushes, baby….and not a million of them. I am talking about the multitasking miracle brushes, Jenny Patinkin Lazy Perfection Brushes.


 Jenny Patinkin, Lazy Perfection Brushes

Jenny Patinkin, Lazy Perfection Brushes

As most of you know, I already like to see what we can get away with not putting on the face, what products can multi task, and I have come up with techniques to expedite your beauty routines. I want you to enjoy spending time with your face, but still be efficient and realistic about your timeframe. Now when you have an EVENT, you can always come to me at Lorde, where you are indulged with a mini facial prior to makeup, and get the best EVENT look of your life in forty five minutes. But for you to do that every day to yourself would be unrealistic. 

Keeping it real

Jenny is simply amazing. She is a mother of three and a loving wife. Jenny is a working Celebrity Makeup Artist, and has created the best brushes on the market, which I happily and proudly carry. In addition to being a celebrity makeup artist, she is currently on air with Joyus.com, and is consistently asked for expert tips and tricks across all manner of media outlets. From digital, to print, and on camera. Oh yeah, and she just nailed a book deal with Running Press (Skinny Bitch, Seventeen Magazine and Marie Claire makeup books) to share her tips of The Lazy Perfection approach to beauty and life she created. The book is coming spring of 2017, and I cannot wait! She also is a founding member of Impact 100, a charitable organization in Chicago that give away grants to various Chicago non-profits and foundations annually.

Ok, back to the brush crush. The life changers for me have been the All Over Face Brush, Kitten Paw Brush (keeping the eyes looking meowvelous!), Domed Multi Blender Brush and the Brow Brush. These are game changers for the face. It allows the makeup to marry to the skin, giving the freshest non makeup appearing complexion every. The cut of the brushes, are brilliant in their ability to multi task and make a flawless application happen. Oh, do let me show you at Lorde!

I am thrilled to announce that Jenny is doing an appearance and presentation for my Lorde Beauty VIP Brunch at the JW Marriott April 30, 11-2. There you will learn from the expert herself, how to use her brushes to the max, as well as get individual interaction with the guru too. After the brunch, the doors open to reveal the “Play Stations” to experience the hottest and freshest spring makeup from the Pro Color team with Cate McNabb Cosmetics. Swag bags, exclusive color collections available at event only, including a gift from Jenny and Cate McNabb; and mimosas are just a taste of what’s to come from this proper, pretty and indulgent event. I am excited to have the twenty five of you, VIP clients, to pamper to the fullest, and invite you to experience and enjoy the best of your beauty. Cheers!